Cinematography Techniques, on set not in post. What a concept.

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Behind the Scenes: Three Cinematography Techniques For Creating a High-End Beauty Video

Great article and video from over at fstoppers.com. I’ve seen stuff like this done before on sets, but never been a huge fan of doing things in production that I know I can duplicate in post, especially with the proliferation of lens flares and other flashy whiz-bangs that tend to get over used to the point of cliche in this visual medium. But it is nice to see it explained and illustrated in this way, and of course there are instances were it just makes sense to do things in production, and not aways have to “fix it in post” right? So go ahead, make those lens flares on set. Put things in front of the lens to create blurs and vignettes. Just remember that “effect” is baked in to the shot, and at that point, it can’t be “fixed in post.”

Early version of a project, finished version coming soon.

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This is one that I’ve posted photos of here for the last year or so. I’ve been shooting for this project since April 2016, finally wrapping up this February 2017. It’s been a great shooting challenge that has combined drones, GoPro, and the Sony A7s. Lots of time lapse, both locked down and motion controlled with the ever amazing Syrp Genie. Cannot recommend that piece of gear enough. I could say a lot about the Sony A7s as well, but there’s plenty of material out there already. In brief, my take on it is that it’s a pretty amazing camera, and meets my needs exceedingly well. It’s not for everyone, or every shooting scenario, but then no camera meets those standards. One thing I am very glad to have added to the investment is the Tilta cage. Could not imagine shooting without it. Like a case for ones iPhone, it gives this rather small camera some much needed heft and protection.

Post production begins very soon on the final, full version for the customer, which will be a promotional and sales tool for his website.