Cinematography Techniques, on set not in post. What a concept.

Behind the Scenes: Three Cinematography Techniques For Creating a High-End Beauty Video

Great article and video from over at fstoppers.com. I’ve seen stuff like this done before on sets, but never been a huge fan of doing things in production that I know I can duplicate in post, especially with the proliferation of lens flares and other flashy whiz-bangs that tend to get over used to the point of cliche in this visual medium. But it is nice to see it explained and illustrated in this way, and of course there are instances were it just makes sense to do things in production, and not aways have to “fix it in post” right? So go ahead, make those lens flares on set. Put things in front of the lens to create blurs and vignettes. Just remember that “effect” is baked in to the shot, and at that point, it can’t be “fixed in post.”

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